Copyright - Fastcompany
When to say no to a client - source: Fastcompany - http://fastcompany.com/online/39/mau.html
Bruce Mau Design Inc. is almost entirely free
of regimentation. Its managers do have one system, though, which they use to
decide whether to take on a project. "Our work defines who we are, so we
like to choose our projects in a considered way," says Bruce Mau. Below,
he describes his "Four Ps" checklist.
- People: "Every project
boils down to spending time with the client. If its people are good, you can
overcome any problem. If they're bad, every problem will seem twice as big."
- Project: "Is the project
adventurous? Would it provide new opportunities for learning?" BMD doesn't
do any marketing, so its body of work attracts new clients. Knowing that,
Mau and his team are reluctant to do work in industries or domains that they
think are creative dead ends.
"We need to make money on everything that we do in order to sustain the
business, whether it's a project for an art gallery or a multinational corporation."
- Plate: "How much do
we have on our plate?" BMD has only 20 full-time employees, and a tight
network of freelancers and contractors. Mau is wary of trying to expand the
size of his firm too quickly; he thinks carefully about how new work will
affect the group.